Increasing Exposure
The average commute is now 25.5 minutes per day
66% of full-time workers drive over 500 miles per week!
Families spend even more time in their cars on non-work-related trips -- 74% of their miles.

Targeting Ability
Billboards reach every demographic at no extra cost
Billboards are larger than life -- impossible to ignore
Billboards grab consumer attention minutes before a purchasing decision

Advertising Efficiency
The advertisers message is undiluted by competition across hundreds of channels
Billboards are impossible to turn off, mute, bypass, or record over
They deliver the highest levels of reach and frequency at the lowest cost per thousand
Billboards return the highest level of unaided recall for any type of media

THIS IS WHY OUTDOOR ADVERTISING WAS UP 4% IN 2007 WHILE ALL OTHER MEDIA FELL BY 3.5% !!!